The Funnel that Makes This Banjo Player $5,000/month

The Art of Selling Online Courses

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🔗 Check out Jack's work: https://www.banjoskills.com/
In this episode, I sit down with my friend Jack Kowalski who's built a $5,000/month banjo teaching business with just 5,300 YouTube subscribers. Jack opens up about his funnel strategy that gets a 7% opt-in rate (when most creators manage just 0.5%) and how his simple $17 tripwire product brings in $1,500 monthly. We chat about his approach to creating courses, why being passionate and showing your struggles connects better with students than trying to be a perfect expert, and how he turned his hobby into solid monthly income. Jack's story is really encouraging for anyone who thinks they need a massive audience to make good money teaching online. Lots of practical tips in this one that you can actually use right away!

Chapters

1. Making $5K Monthly With 5K YouTube Subscribers (00:00:00)

2. Jack's Journey to Banjo Business Success (00:01:33)

3. YouTube Strategy and Content Formats (00:03:36)

4. Showing Struggles vs Being Perfect (00:08:37)

5. Channel Growth and Email List Building (00:13:16)

6. Course Pricing and Monthly Promotions (00:21:17)

7. Email Marketing and Tripwire Strategy (00:34:57)

8. Key Lessons and Final Advice (00:43:07)