Attracting Customers Instead of Chasing Them with Carolyn Edlund

The Artist Business Plan

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16d ago 39:40

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In this episode of The Artist Business Plan we revisit our 2021 conversation with artist advisor, Carolyn Edlund.

She shares her tips for forging strategic alliances, attracting customers instead of chasing them, and she gives us a checklist for transforming artist websites into booming marketplaces. (Her secret – high quality photographs, price transparency, and FAQs.)

Guest: Carolyn Edlund is the founder of ArtsyShark.com, a top ten art business blog publishing artist portfolio features and articles on art marketing, sales and business topics. She is also the former Executive Director of the Arts Business Institute, a non-profit that offers creative business solutions to artists and craftspeople. Her background includes 20 years of experience running a production studio and selling her collection in the wholesale marketplace.

https://www.artsyshark.com/

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Hosted and Executive Produced by James Miille and Alexander Mitow

Senior Producer: Parth Shah

Music in this episode by Blue Dot Sessions.

142 episodes

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