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🔐 Borrowed Trust Cold Traffic: Bill Cates’ 3-Minute Referral Blueprint
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In under 3 minutes, as one of the first guests on The AskMyAdvisor® Show, Bill Cates delivers a masterclass in relationship-first growth.
No fluff. No pitch. Just timeless strategy that works.
💡 What if your next ideal client isn’t a stranger, but a warm intro away?
In this episode, Bill unpacks his proven “3 R’s” of Relationship Marketing:
▶️ Relevance
▶️ Reputation
▶️ Referrals
You’ll discover:
Why borrowed trust beats big-tech marketing
How to dominate a niche with reputation alone
A smarter way to grow that doesn’t feel like a grind
How to turn intros into your #1 growth engine
Bill Cates is the author of Radical Relevance and The Language of Referrals, and founder of the Cates Academy for Relationship Marketing.
🎙️ Hosted by Brian Ouellette on The AskMyAdvisor® Show: Inner Circle Secrets of the Elite Trusted Advisor
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