#83: Purpose, Peace & Profit: Clarifying Your Values with Ashlee Sang, Part 1

The Audacious Founder Podcast: BEING BOLD IN BUSINESS

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What if your business could radiate your values without you saying a word?

In this episode of The Audacious Founder, I sit down with Ashlee Sang, a brand messaging strategist who helps purpose-driven entrepreneurs build businesses rooted in clarity, intention, and authenticity.

Ashlee’s journey took her from nonprofit communications in Senegal to consulting multi-passionate entrepreneurs here in the U.S. She shares how to articulate your "why," why niching isn’t always the answer, and how values-led branding isn’t just good for the soul—it’s good for business.

Whether you’re reworking your message, pivoting your brand, or simply trying to show up more intentionally in your content, Ashlee drops gems that will help you lead with purpose—and actually attract aligned clients.

🌟 In this episode, you’ll learn:

• How to uncover the core values that drive your brand

• Why clarity and intentionality trump clever marketing

• How to balance being multi-passionate with focused messaging

• What makes values-led strategy more sustainable and fulfilling

• Tips for showing up authentically online without burnout

🎧 Ready to turn your purpose into powerful messaging?

Listen now to learn how to lead your brand with purpose and attract aligned clients.

🔑 Key Takeaways

• Your values are your brand’s secret sauce.
  When your brand is built on values, you naturally attract the right people and repel the wrong ones.

• Clarity is magnetic.
  You don’t need to be loud to be impactful—you need to be clear. Ashlee shows how clarity in your message creates confidence and consistency.

• Being multi-passionate isn’t a liability.
  You don’t have to niche your identity—just your message. Purpose-driven entrepreneurs can still do “all the things” with strategic focus.

• Marketing should feel like service, not manipulation.
  When your message is values-aligned, it feels good to share it—and people feel good receiving it.

🧠 Actionable Insights:

• Clarify your core values: Identify 3–5 guiding values that reflect what matters most in your life and business.

• Use a “values filter” for decision-making: Before saying yes or no, ask if the opportunity aligns with your core values.

• Simplify and root your brand message in values: Craft a clear message that reflects who you serve, what you offer, and why it matters—grounded in your values.

• Connect the dots between your passions: Look for the common thread among your interests and let that shape your brand direction.

• Create content from alignment, not obligation: Share content that feels meaningful and authentic, not just what you think you “should” post.

Connect with Ashlee Sang

• Ashlee’s Brand Messaging Workbook – A free resource to help clarify brand values and messaging.

• Ashlee’s Podcast: "Purpose & Progress" – Where she shares more about values-led business and branding.

• Ashlee Sang Consulting – Her brand messaging consultancy for purpose-driven entrepreneurs.

• Ashlee’s Website: Ashlee Sang – Central hub for her services, resources, and contact.

• Instagram: @ashleesangconsulting – Where she shares tips, inspiration, and business updates.

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