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EP06 – The Hyrox Lesson: Build Hype, Not Just Services
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In this episode, I break down a genius move by LionChaser gym here in Atlanta and what chiropractors can learn from it. After Hyrox sold out in Atlanta with over 2,000 athletes, LionChaser didn’t just observe the hype—they became a part of it.
What they did right: they created energy, built momentum, and gave people something to track and improve.
It’s the same reason we use Spinal Health Scores in our clinics—because people want progress they can see.
I’ll walk you through how to bring this same kind of buzz into your office, and why selling energy and vision beats offering a discount every single time.
Whether it’s launching a new service or relaunching something you already do, this episode will show you how to make it stick.
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