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Eye Contact with Robots: The Human Side of Driverless Tech, Laura Herzig from Beta Mobility
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Norway's approach to autonomous mobility innovation is driven by curiosity rather than risk-taking, with its harsh winter climate providing the perfect testing environment for developing robust autonomous systems.
• Beta Mobility bridges the gap between startups and established public institutions in the transport sector
• Norway's challenging winter conditions create essential "edge cases" for testing autonomous vehicles
• The broad testing framework in Norway allows for experimentation with various vehicles and use cases
• Transferring costs from private car ownership to public autonomous services remains a key challenge
• Creating compelling mobility experiences is crucial to encourage people to abandon car ownership
• Public transport operators like Ruter are leading autonomous vehicle implementation efforts
• The loss of human communication in traffic (eye contact, gestures) will need technological solutions
• Norway can build an industry around autonomous technology services despite not manufacturing vehicles
• Getting "wheels on the ground" with diverse use cases is essential for advancing autonomous mobility
Autonomy: In Norway we do it. If you like the sound of this, please subscribe to the podcast and follow the Autonomy Journals on Spotify and other channels. We'd love to hear from you. Tell us what you'd love to hear more about around autonomy, because in Norway we do it.
The Autonomy Journals showcase leading voices, sharing insights, learnings, lessons and perhaps some confessions from the Autonomy Journey in transport and mobility.
Subscribe to the Autonomy Journals and join us next time as we continue exploring how Norway leads the way in autonomous mobility solutions. Because in Norway, we do it.
SAMS is a private, non-profit innovation cluster for sustainable, autonomous mobility solutions and the host of the podcast.
Chapters
1. Curiosity vs Risk in Norwegian Innovation (00:00:00)
2. Introduction to Laura Herzig of Beta Mobility (00:02:30)
3. Understanding Norway's Challenging Testing Environment (00:05:34)
4. Economics of Autonomous Transport Systems (00:08:57)
5. Regulatory Framework and Innovation Balance (00:11:45)
6. Future Challenges and Personal Reflections (00:16:31)
7. Closing Thoughts and Episode Wrap-up (00:21:41)
10 episodes
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