Ideas are Easy, Execution is Hard: Here’s How to Execute

The AWS Startup Podcast

As every startup founder or would-be founder knows, there is an endless supply of ideas for the next great product, or the next great company. It is uncanny (but maybe not surprising in our information-at-warp-speed lives) that what may seem like an original invention is often not only occurring to some number of people in the exact same way, but at the exact same time. The key to leaping ahead, of course, is converting your ideas into something that can be put into the market before all those other people do it. That is why Singlife CTO Ned Lowe has built a team and a product development approach to do just that. “We’ve constructed a methodology at Singlife, heavily dependent on AWS to be honest,” Lowe says. “Around experimenting, getting products out there, failing fast and killing anything that is not working.” The last big product Lowe and his team pushed out, a unique insurance savings account, went from idea to initial customers in nine months. Remember, insurance is a regulated industry, there are more than a few boxes to check when you are launching something no one has ever seen. That is not just fast, that is crazy fast.