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AI in Creative Production
Manage episode 483766955 series 3310438
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In this episode of The Backstory on Marketing and AI, we explore how AI is being embedded in every step of the creative process—from ideation and transcription to video post-production. Our guest is the Executive Video Director of Ammunition, an award-winning Atlanta-based advertising agency. With tools like Midjourney, ChatGPT, and Runway, Ammunition is producing faster and more emotionally resonant videos—whether for national military campaigns or NBA hype reels.
Discover how AI-driven processes help translate hours of creative brainstorms into actionable, high-quality scripts and treatments. Learn why human input remains essential in maintaining authenticity, trust, and emotional impact—even when AI is handling the grunt work. We also explore ethical concerns, the risk of AI overload, and the future of hyper-personalized content.
Whether you're a marketer, creative, or strategist, this conversation will help you understand how to harness AI's power while preserving human ingenuity.
Click here to view the video: https://youtu.be/DUAtxli4TQA
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