AI & Marketing with Kyle Hamilton

The Backstory on Marketing and AI

In this episode of The Backstory on Marketing and AI, host Guy Powell chats with Kyle Hamilton, founder of The Birr Agency, about his unique path from hotelier and international photographer to digital marketing expert and AI advocate.

Kyle shares how necessity pushed him to explore AI during a staffing crunch—and how tools like ChatGPT, Claude, and Gemini helped him scale his agency's content output. But Kyle’s real message is about balance. AI can be an incredible asset in marketing, but it’s not a replacement for human creativity, intuition, and connection.

He walks us through how he uses AI for brainstorming, research, and content structuring while still relying on human judgment to ensure relevance and authenticity. You’ll hear practical examples, funny stories (like a scuba diving suggestion for a mountain town hotel), and valuable advice for emerging marketers.

Kyle also explores the broader implications of AI—from job disruption to creative opportunity—and offers a forward-looking perspective that blends optimism with realism.

This episode is a must-listen for marketers, content creators, agency owners, and anyone interested in the intersection of technology and creativity. Whether you’re new to AI or already using it, Kyle’s insights will help you work smarter, stay human, and build better marketing.

🎧 Subscribe for more episodes at @BackstoryOnMarketingandAI

📘 Learn more about Guy Powell’s upcoming book The AI Marketing Machine: MarketingMachine.Prorelevant.com

💼 Connect with Kyle: https://www.linkedin.com/in/iamkylehamilton/

🌐 Learn more about The Birr Agency: https://wearebirr.com/