Ep. 64: From Side Hustle to Full-Time Flower Farmer: Brooke Palmer Reflects One Year Later

The Backyard Bouquet Podcast: Cut Flower Podcast for Flower Farmers & Backyard Gardeners

In Episode 64 of The Backyard Bouquet, flower farmer and educator Brooke Palmer of Jenny Creek Flowers returns to the podcast—one year after making the leap from part-time growing to full-time cut flower farming.

After balancing a teaching career and a growing flower farm for several years, Brooke decided in 2024 to hang up her classroom keys and pour her energy into her blooms. Now, she’s reflecting on what it’s really been like to turn her side hustle into a full-time flower farming business.

We talk about everything from launching successful workshops and peony you-picks to navigating unexpected crop failures and mindset struggles. Brooke shares the strategies she’s leaned on, the rhythms she’s found, and how she’s redefining success on her own terms.

If you're dreaming of going full-time with your farm or simply want an honest look at life beyond the leap, this episode is for you.

Key topics:

• The emotional and practical realities of going full-time
• Building a flower business around workshops and U-picks
• Managing time with intention (and being done by noon!)
• The power of mindset coaching and weekly reflection
• Letting go of comparison and choosing sustainability over scale

🌸 Connect with Brooke:
Website: jennycreekflowers.com
Instagram: @jennycreekflowers

Show Notes: https://thefloweringfarmhouse.com/2025/07/24/ep-64-brooke-palmerfrom-side-hustle-to-full-time-flower-farmer/

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