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"Brand as a Rorschach Test" with Tom Suharto, Global Strategy Lead at Forsman & Bodenfors
Manage episode 473038380 series 3483722
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In this episode of The Bad Podcast, An Advertising Podcast, we get inside the mind of Tom Suharto, Global Strategy Lead at Forsman & Bodenfors. From cutting his teeth in research to leading strategy on a global scale, Tom's career path is anything but linear—unless you count the 400-page data reports he once sifted through. We talk cultural codes, creative instincts, and why trusting your gut is the real killer app.
Our Favorite Stories
- Tom's journey from working in research to leading global strategy at Forsman & Bodenfors.
- Immersing himself in Mongolian drinking culture for a vodka brand campaign.
- The "Find Your Greatness" campaign for Nike during the Olympics and how it resonated differently in China.
Big Moments from Doing the Work
- Navigating cultural dynamics while working across Shanghai, Portland, and New York.
- Transitioning from data-driven research to trusting creative instincts in strategy.
- Leading Forsman's strategy community and curating global project teams.
Career Advice We'll Live With
- The value of getting out of your comfort zone and working abroad to gain cultural insight.
- Trusting your gut and learning to write creatively, not just accurately.
- Using AI as a tool for idea generation, but layering human instincts and creativity on top.
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