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Donae'O: "If you sign to a record label for half a million pound that’s not half a million pound they are giving you!" - The Be Unstoppable Podcast
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Be Unstoppable Podcast – Episode 4: Donae’o
In Episode 4 of The Be Unstoppable Podcast, host Ben Wynter sits down with UK music legend, entrepreneur, and industry trailblazer Donae’o. Known for iconic hits like “Party Hard”, “I’m Fly”, "Devil In A Blue Dress", "Lock Doh", and countless collaborations with major artists, Donae’o has helped shape the UK music scene as we know it.
In this eye-opening conversation, Donae’o reveals the highs and lows of his journey, from navigating the industry’s ever-evolving landscape to building his brand as an independent artist. He opens up about the importance of purpose in his musical journey, the pivotal role faith has played in his career, and the wisdom he’s gained along the way. Donae’o also speaks candidly about being neurodivergent, how he manages his ADHD diagnosis and how it has influenced his creativity, resilience, and approach to the music business.
He breaks down why he believes music should be paying you at least three times your regular income before leaving your job, sharing how he built his brand on financial savvy and dedication. Donae’o also speaks on the differences between being signed to a major label like Island Records and running things independently, offering a candid perspective on the rewards—and challenges—of both paths.
With heartfelt passion, Donae’o talks about the impact of initiatives like POWER UP! and why supporting underrepresented voices is essential for real change. Now focusing on mentoring the next generation of artists, Donae’o offers an unfiltered look into the lessons he's learned, from building sustainable income streams to navigating fame.
Packed with invaluable advice, raw truths, and inspiration, this episode is a must-listen for artists, fans, and entrepreneurs alike.
Don’t miss this inspiring conversation brimming with insights from one of the UK’s most influential voices in music!
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Special thanks to our partners The CUT!
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