Sidecar: Stop Competing on Price - Win Customers with Value

The Beer Garden

In this Sidecar episode of The Beer Garden, we explore why contractors should shift their focus from lowering prices to increasing the value they provide to their customers. Competing on price alone can be a race to the bottom, but by focusing on value, you can win the right clients, build a strong reputation, and grow your business sustainably. Here’s what we cover:

Key Topics:

• Understanding Your Ideal Client: Learn how to identify what your customers value most and listen to their pain points to craft tailored solutions.
• Customizing Your Service Offering: Discover ways to align your services with client needs and solve their specific problems.
• Improving Your Proposal Document: Create proposals that clearly communicate how your offering meets client needs and provides superior value.
• Productizing and Branding Your Offerings: Highlight your strengths by turning your services into unique, branded solutions that resonate with your target audience.
• Specializing for Success: Focus on what you do best to become the go-to expert in your field.
• Enhancing Customer Touchpoints: Improve every interaction with your customers to deliver an exceptional experience that sets you apart.

If you’re ready to elevate your business by focusing on value rather than price, this episode is packed with actionable tips to get you started.

Book recommendations:

Built to Sell by John Warrillow

The Beverages:

Steamworks Brewing Co. - Colorado Kolsch

Maker's Mark Whisky

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