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JF 3914: Scaling to 33,000 Units, Embracing AI, and Staying Class A with John Carlson

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Content provided by Best Ever CRE and Joe Fairless. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Best Ever CRE and Joe Fairless or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On this episode of Next Level CRE, Matt Faircloth interviews John Carlson, President of Mark-Taylor Residential, about scaling a property management company to 33,000+ units while staying committed to quality and culture. John shares how Mark-Taylor evolved from building and managing their own Class A assets in Phoenix to offering third-party management—always maintaining a luxury brand identity. The conversation dives into the operational impacts of geographic concentration, tech-driven centralization, and the role of AI in leasing and prospect engagement. John also emphasizes the importance of building vibrant resident communities and cultivating a purpose-driven internal culture to support long-term success.

John Carlson

Learn more about your ad choices. Visit megaphone.fm/adchoices

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3965 episodes

Artwork
iconShare
 
Manage episode 484335823 series 109682
Content provided by Best Ever CRE and Joe Fairless. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Best Ever CRE and Joe Fairless or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

On this episode of Next Level CRE, Matt Faircloth interviews John Carlson, President of Mark-Taylor Residential, about scaling a property management company to 33,000+ units while staying committed to quality and culture. John shares how Mark-Taylor evolved from building and managing their own Class A assets in Phoenix to offering third-party management—always maintaining a luxury brand identity. The conversation dives into the operational impacts of geographic concentration, tech-driven centralization, and the role of AI in leasing and prospect engagement. John also emphasizes the importance of building vibrant resident communities and cultivating a purpose-driven internal culture to support long-term success.

John Carlson

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

3965 episodes

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