JF 3931: Scaling to 1,000 LPs, Investor Sentiment Shifts, and the Viking IR Playbook ft. Chris Parrinello

The Best Ever CRE Show

On this episode of the Best Ever CRE Show, Joe Fairless interviews Chris Parrinello, Vice President of Investor Relations at Viking Capital. Chris shares how Viking scaled their investor relations team from just two people to a five-person department supporting over 1,000 LPs, including their unique intern-to-associate pipeline. He dives deep into investor sentiment in today’s challenging multifamily market, explaining how Viking is rebuilding trust through transparency, new incentive structures, and proactive communication. Chris also reveals the tech stack and strategies they use for investor education, capital raising, and operational efficiency, emphasizing the value of organic growth and long-term relationships over quick wins.

Chris Parrinello

• Current role: Vice President of Investor Relations at Viking Capital

• Based in: United States (exact city not mentioned)

• Say hi to them at: https://www.vikingcapllc.com

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