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⚡ Red Bull: How The World Got Its Wiiings | 16

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Manage episode 463534483 series 3608271
Content provided by Wondery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wondery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in Illinois meant two Diet Cokes and a coffee chaser. But Red Bull’s reach is global, and its story actually begins halfway around the world. Learn about the Bangkok pharmacy owner who invented Red Bull, then gave it out for free in rural Thailand; and the Austrian toothpaste marketer who built it into a $19B global brand; and how Red Bull got so into extreme sports - it invented its own. (Flugtag, anyone?) We’ll tell you why every business needs a north star word, how an epic product needs a seed AND fertilizer, and why Red Bull is the Best Idea Yet.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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34 episodes

Artwork
iconShare
 
Manage episode 463534483 series 3608271
Content provided by Wondery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wondery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

What’s keeping us up at night (besides our own thoughts)? An 8.4-oz blue-and-silver can of caffeine, taurine, sugar, and flavoring that’s part LaCroix, part Robitussin. Red Bull is not only America’s best-selling energy drink, it was its first: before the Bull, ‘energy drink’ in Illinois meant two Diet Cokes and a coffee chaser. But Red Bull’s reach is global, and its story actually begins halfway around the world. Learn about the Bangkok pharmacy owner who invented Red Bull, then gave it out for free in rural Thailand; and the Austrian toothpaste marketer who built it into a $19B global brand; and how Red Bull got so into extreme sports - it invented its own. (Flugtag, anyone?) We’ll tell you why every business needs a north star word, how an epic product needs a seed AND fertilizer, and why Red Bull is the Best Idea Yet.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

34 episodes

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