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đ„€ Frappuccino: The Billion-Dollar Brainfreeze Starbucks Nearly Killed
Manage episode 480325173 series 2311076
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/
The cream-topped, dome-lidded Frappuccino is the caffeinated crown jewel of the Starbucks empire. It helped the company break out from regional coffee chain to global lifestyle brand, made cold drinks into 75% of Starbucksâ beverage sales, and created a whole new language of filibuster-length orders (âCan I get a grande vanilla bean frappe, in a venti cup, extra whip on top and a mocha drizzle?â). But the original Frappuccino was actually created at a boutique Boston coffee shop in the early â90s to survive the summer sales slump. Then a stand-up comic in Santa Monica took a blender and a big idea to make a version for StarbucksâŠonly for CEO Howard Schultz to dismiss it as a low-brow slushie (Sir, this is a Starbucks, not a 7-Eleven). Find out how a frozen coffee shake went from indie experiment to global juggernaut, why innovation doesn't always mean inventing something new, and how the Frappuccino became the best idea yet.
Subscribe to The Best Idea Yet for the untold origin stories of the products youâre obsessed with â and the bold risk takers who made them go viral.
Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/
â-----------------------------------------------------
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1482 episodes
Manage episode 480325173 series 2311076
Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/
The cream-topped, dome-lidded Frappuccino is the caffeinated crown jewel of the Starbucks empire. It helped the company break out from regional coffee chain to global lifestyle brand, made cold drinks into 75% of Starbucksâ beverage sales, and created a whole new language of filibuster-length orders (âCan I get a grande vanilla bean frappe, in a venti cup, extra whip on top and a mocha drizzle?â). But the original Frappuccino was actually created at a boutique Boston coffee shop in the early â90s to survive the summer sales slump. Then a stand-up comic in Santa Monica took a blender and a big idea to make a version for StarbucksâŠonly for CEO Howard Schultz to dismiss it as a low-brow slushie (Sir, this is a Starbucks, not a 7-Eleven). Find out how a frozen coffee shake went from indie experiment to global juggernaut, why innovation doesn't always mean inventing something new, and how the Frappuccino became the best idea yet.
Subscribe to The Best Idea Yet for the untold origin stories of the products youâre obsessed with â and the bold risk takers who made them go viral.
Episodes drop every Tuesday, listen here: https://wondery.com/links/the-best-idea-yet/
â-----------------------------------------------------
GET ON THE POD:
Submit a shoutout or fact: https://tboypod.com/shoutouts
FOR MORE NICK & JACK:
Newsletter: https://tboypod.com/newsletter
Connect with Nick: https://www.linkedin.com/in/nicolas-martell/
Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/
SOCIALS:
Instagram: https://www.instagram.com/tboypod
TikTok: https://www.tiktok.com/@tboypod
YouTube: https://www.youtube.com/@tboypod
Anything else: https://tboypod.com/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1482 episodes
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