👜 “Louis VuiTexas” — LVMH’s Made in America fail. Dubai Chocolate’s virality. iExports > iPhones.

The Best One Yet

Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#FooeyVuitton).

Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.”

Trump’s trade war focus is the “trade deficit”... But America’s economy is Brains & Brands.

Plus, tomorrow is tax day… But if you haven’t done yours yet, Pokemon can help.

$LVMUY $SHAK $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of

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“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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Episodes drop weekly. It’s The Best Idea Yet.

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