Building Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd

The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing

Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.
• Understanding that persuasion differs from manipulation when your product genuinely helps people
• Recognizing the five levels of awareness in marketing and how they affect customer decisions
• Approaching funnels as a series of micro conversions rather than one big knockout punch
• Creating landing pages that function as digital appointment setters with clear offers
• Using qualification systems to filter leads and improve sales conversion rates
• Ensuring your marketing message matches your platform (Facebook vs Google)
• Tracking ROI rather than just ROAS to include agency fees in performance metrics
• Focusing on qualified leads that convert rather than a high volume of unqualified leads
• Using thank you pages strategically to continue engagement rather than ending the conversation
• Avoiding over-complicating funnels with unnecessary steps or excessive technology

Guest Contact Information:

• persuasionexperience.com
• https://www.linkedin.com/in/alishaconlinhurd/

—----------

More from EWR and Matt:

Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Host: Matt Bertram

Disclaimer: For Educational and Entertainment purposes only.

Support the show

Chapters

1. Introduction to the Unknown Secrets Podcast (00:00:00)

2. The Psychology of Persuasion vs Manipulation (00:04:26)

3. Understanding Customer Awareness Levels (00:07:30)

4. Anatomy of an Effective Marketing Funnel (00:16:25)

5. Case Studies: Real-World Funnel Results (00:28:30)

6. Go High Level and Tech Stack Solutions (00:42:58)

7. The Lost Secret of Marketing Success (00:49:40)