Cracking the Modern Sales Code: AI, Authenticity, and Sales-Marketing Alignment with Geoff Ketterer

The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing

Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles.
• Modern marketing requires understanding that different social platforms have unique algorithms and audience expectations
• Focus on mastering one platform before expanding to others – content that goes viral on one platform may fall flat on another
• We're experiencing a "trust recession" where cold outreach is less effective than in previous years
• Live events and webinars are outperforming traditional video sales letters as they build relationships and establish trust
• The two biggest problems facing sales teams are culture and skillset issues
• AI is transforming sales processes through call analysis and highly targeted advertising
• Data-driven targeting can reduce customer acquisition costs by 40-70%
• The most effective sales approach today is consultative rather than aggressive
• Building trust is more important than being liked – customers need to trust that you can deliver results

-------

Guest Contact Information:

- https://www.linkedin.com/in/geoffketterer/

—---

More from EWR and Matt:

Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/review

Free SEO Consultation: https://www.ewrdigital.com/discovery-call

One-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session

—

The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business.

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/

https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com

Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Powered by: ewrdigital.com

Hosts: Matt Bertram

Disclaimer: For Educational and Entertainment purposes only.

Support the show

Chapters

1. Cracking the Modern Sales Code: AI, Authenticity, and Sales-Marketing Alignment with Geoff Ketterer (00:00:00)

2. Introduction and Podcast Rebranding (00:00:02)

3. Breaking Sales and Marketing Silos (00:01:53)

4. Social Media Platform Strategy (00:04:42)

5. Culture and Skill: Sales Team Essentials (00:09:46)

6. The Trust Recession in Marketing (00:16:02)

7. Leveraging AI for Sales Enhancement (00:21:42)

8. Future of Sales: Consultative Approach (00:29:20)

9. Closing Thoughts and Resources (00:50:56)