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Ep. 134: Life after product-market fit w/ Evan Kirkham from Outlier

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Manage episode 443059264 series 3529128
Content provided by BettingStartups.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BettingStartups.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ep. 134 features Evan Kirkham from Outlier, which is a cutting-edge sports betting app that helps users make smarter bets, no matter the sportsbook.

Hear him discuss:

  • How life has changed for Evan and the Outlier team after finding product-market fit since his last appearance on the podcast
  • Insight into Outlier's internal product development process, and how they maintain a strong shipping cadence with a lean team
  • The flywheel that has led to Outlier pushing over 500,000 bets per week to sportsbook partners
  • His guiding principles on team building and scaling headcount
  • Why Outlier has eschewed affiliate revenue despite it being an obvious monetization channel
  • His assessment of the competitive landscape within the betting tools category
  • What he learned after launching a fundraising process earlier this year, and why he ultimately abandoned it in favor of organic growth
  • His approach to doing cold outreach to get calls with in-demand people

G2E Quick Hits interest form 👇
https://forms.monday.com/forms/396c8ee610fafa76488de31ab2522442?r=use1

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribed to the Betting Startups newsletter here: https://news.bettingstartups.com/
Catch the video version of this episode here.

Learn more 👇

➡️ Outlier website

➡️ Evan Kirkham on Linkedin

--

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

  continue reading

185 episodes

Artwork
iconShare
 
Manage episode 443059264 series 3529128
Content provided by BettingStartups.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BettingStartups.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ep. 134 features Evan Kirkham from Outlier, which is a cutting-edge sports betting app that helps users make smarter bets, no matter the sportsbook.

Hear him discuss:

  • How life has changed for Evan and the Outlier team after finding product-market fit since his last appearance on the podcast
  • Insight into Outlier's internal product development process, and how they maintain a strong shipping cadence with a lean team
  • The flywheel that has led to Outlier pushing over 500,000 bets per week to sportsbook partners
  • His guiding principles on team building and scaling headcount
  • Why Outlier has eschewed affiliate revenue despite it being an obvious monetization channel
  • His assessment of the competitive landscape within the betting tools category
  • What he learned after launching a fundraising process earlier this year, and why he ultimately abandoned it in favor of organic growth
  • His approach to doing cold outreach to get calls with in-demand people

G2E Quick Hits interest form 👇
https://forms.monday.com/forms/396c8ee610fafa76488de31ab2522442?r=use1

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribed to the Betting Startups newsletter here: https://news.bettingstartups.com/
Catch the video version of this episode here.

Learn more 👇

➡️ Outlier website

➡️ Evan Kirkham on Linkedin

--

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

  continue reading

185 episodes

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