Ep. 148: Using AI to create games in minutes, not months w/ Mark Flores Martin from XGENIA

The Betting Startups Podcast

#Entrepreneur #Business #BettingStartups.com

23:28

My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent Solutions. About Sue Keith Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in navigating complex labor markets, Sue has a front-row seat to the evolving dynamics of marketing roles, hiring trends, and the broader implications of AI and economic uncertainty. RESOURCES Landrum Talent Solutions: https://www.landrumtalentsolutions.com https://www.landrumtalentsolutions.com This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. https://www.landrumtalentsolutions.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 33:56

MP3•Episode home

Ep. 148 features Mark Flores Martin, Founder and CEO of XGENIA, an AI-first company revolutionizing game creation by enabling developers to create games in minutes.

Hear them discuss:

His journey from ethical hacking and VR gambling to founding XGENIA
How the XGENIA team combines expertise in gaming, AI, and technology to create innovative solutions
The groundbreaking features of XGENIA, including AI-powered slot machine generation and advanced animation systems
Where XGENIA fits within the casino ecosystem and its complementary role to traditional game studios
Overcoming skepticism about the potential of AI in gaming and the widespread adoption of their technology by clients
The company’s journey from self-funding to attracting external capital for scaling operations
The transformative impact of AI on job roles within the gaming and gambling industry
Insights from pitch competitions like SBC and Sigma, and their plans for ICE Barcelona
XGENIA’s ambitious roadmap for 2025, including the release of a revolutionary AI game engine

Catch the video version of this episode here.

Learn more 👇

➡️ XGENIA website

➡️ Mark Flores Martin on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

187 episodes

Ep. 148: Using AI to create games in minutes, not months w/ Mark Flores Martin from XGENIA

The Betting Startups Podcast

published about a year ago

MP3•Episode home

Ep. 148 features Mark Flores Martin, Founder and CEO of XGENIA, an AI-first company revolutionizing game creation by enabling developers to create games in minutes.

Hear them discuss:

His journey from ethical hacking and VR gambling to founding XGENIA
How the XGENIA team combines expertise in gaming, AI, and technology to create innovative solutions
The groundbreaking features of XGENIA, including AI-powered slot machine generation and advanced animation systems
Where XGENIA fits within the casino ecosystem and its complementary role to traditional game studios
Overcoming skepticism about the potential of AI in gaming and the widespread adoption of their technology by clients
The company’s journey from self-funding to attracting external capital for scaling operations
The transformative impact of AI on job roles within the gaming and gambling industry
Insights from pitch competitions like SBC and Sigma, and their plans for ICE Barcelona
XGENIA’s ambitious roadmap for 2025, including the release of a revolutionary AI game engine

Catch the video version of this episode here.

Learn more 👇

➡️ XGENIA website

➡️ Mark Flores Martin on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

187 episodes

#Entrepreneur #Business #BettingStartups.com

All episodes

The Betting Startups Podcast

1
Ep. 168: Launching a non-dilutive capital model w/ Davis Catlin from Discerning Capital 30:54

5 days ago30:54

30:54

Ep. 168 features Davis Catlin from Discerning Capital, which invests at the intersection of betting, sports, media, and technology. This episode was recorded on-site at SBC Summit North America 2025 in Fort Lauderdale. Hear him discuss: Why starting Discerning Capital gave him new empathy for founders Building a deal-by-deal investor network in a regulated industry The playbook behind their first investment in Australian operator Picklebet Why Midnite is a “challenger brand” winning with faster paybacks How SlotCycle is unlocking a hidden market for used slot machines The opportunity in underinvested profit pools in Australia and the UK His high-level thesis on the total addressable market nearing $100B How the capital flow into sweepstakes models may be slowing Prediction markets like Kalshi and the regulatory gray zone they face What a Bet365 acquisition could look like—and why DraftKings might care Why Discerning Capital is launching a new program for user acquisition/growth financing How it works: non-dilutive revolving credit tied to ad performance Why it's a win-win model for operators with strong unit economics Catch the video version of this episode here . Learn more 👇 ➡️ Discerning Capital website ➡️ Davis Catlin on Linkedin The Canadian Gaming Summit is happening June 17–19 in Toronto! Don’t miss out — get 50% off your Full Event Pass using code BETTINGSTARTUPSVIP at checkout. Grab your ticket now: https://sbcevents.com/canadian-gaming-summit/ticket-options/ 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 167: Reduced juice for all w/ Gino Donati from BetOPENLY 29:49

12 days ago29:49

29:49

Ep. 167 features Gino Donati from BetOPENLY, a peer-to-peer betting exchange eliminating the traditional sportsbook model by letting users bet directly against each other at true odds. This episode was recorded on-site at SBC Summit North America 2025 in Fort Lauderdale. Hear him discuss: Growing up in a sports-betting Italian family and booking bets in high school How running numbers for syndicates gave him a window into the business Why BetOPENLY was originally built offshore and pre-PASPA repeal The core value prop of “win more, lose less” and how the 1% fee works How trolls on TikTok helped drive the platform’s early growth Why casual bettors and big action players both find value in the model How BetOPENLY avoids deposit bonuses and operates with ultra-thin margins Their “bet with friends” feature and zero-fee social sharing mechanic How the team is solving liquidity challenges through third-party partnerships with companies like Kutt, BettorEdge, and THNDR The legal framework that enables BetOPENLY to operate in 45 U.S. states Expansion plans including peer-to-peer blackjack, DFS, and prediction markets Gino’s other startup, Seed to Scale, and how he self-funds BetOPENLY Why he’s in no rush to raise or exit—and where he sees the ceiling for P2P betting Catch the video version of this episode here . Learn more 👇 ➡️ BetOPENLY website ➡️ Gino Donati on Linkedin The Canadian Gaming Summit is happening June 17–19 in Toronto! Don’t miss out — get 50% off your Full Event Pass using code BETTINGSTARTUPSVIP at checkout. Grab your ticket now: https://sbcevents.com/canadian-gaming-summit/ticket-options/ 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 166: When a merger becomes a multiplier w/ Steve “Dakota” Happas & Sahil Patel from FantasySpin 30:40

19 days ago30:40

30:40

Ep. 166 features Steve “Dakota” Happas and Sahil Patel from FantasySpin, a real-money DFS platform reinventing the fantasy experience through a gamified, slot-style draft mechanic. This episode was recorded on-site at SBC Summit North America 2025 in Fort Lauderdale. Hear them discuss: How a friendly fantasy football bet led to the founding of BettorFantasy Steve’s journey from online poker and dating platforms to fantasy sports Why the two companies merged to form FantasySpin and how the deal came together How their slot-style drafting system introduces luck, skill, and replayability Why FantasySpin rewards users even when players in their lineup don’t play The biggest lessons from their first full NFL season post-merger How their gameplay translates into highly engaging, video-first marketing Why their future plans include spin-to-pick hybrid formats and arcade modes How they’re self-funding growth while selectively exploring strategic capital Their long-term vision to become the next billion-dollar DFS platform Catch the video version of this episode here . Learn more 👇 ➡️ FantasySpin website ➡️ Steve Happas on Linkedin ➡️ Sahil Patel on Linkedin The Canadian Gaming Summit is happening June 17–19 in Toronto! Don’t miss out — get 50% off your Full Event Pass using code BETTINGSTARTUPSVIP at checkout. Grab your ticket now: https://sbcevents.com/canadian-gaming-summit/ticket-options/ 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 165: SBC First Pitch recap w/ the 2025 Finalists 23:17

26 days ago23:17

23:17

Recorded live at SBC Summit Americas 2025 in Fort Lauderdale, Florida, this episode recaps the excitement of the First Pitch competition. In this episode, you'll hear from all five startup finalists just hours before they took the stage, and at the end of the episode, we bring back the winner for a celebratory chat fresh off their victory. The five startups that competed for a prize package valued at over $100,000 were: Oliver Renner from PromptBet.ai Mark Antal from Staked AI Andrew Lea from Gamewagrs Kelson Quan from Wager Games Madhav Halbe from Sidebetz.ai Catch the video version of this episode here . The Canadian Gaming Summit is happening June 17–19 in Toronto! Don’t miss out — get 50% off your Full Event Pass using code BETTINGSTARTUPSVIP at checkout. Grab your ticket now: https://sbcevents.com/canadian-gaming-summit/ticket-options/ 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 164: Life after selling for $160,000,000 w/ Alexander Monahan from OddsJam (acquired by Gambling.com) 37:46

6 weeks ago37:46

37:46

Ep. 164 features Alexander Monahan from OddsJam, a data-driven sports betting platform acquired by Gambling.com Group in a deal worth up to $160 million. Alex returns to the podcast after first joining in early 2023 to share what has changed and what has stayed the same since the nine-figure exit. Hear them discuss: What life looks like after a $160M acquisition Why he is still focused on helping bettors win with data His reflections on the due diligence and acquisition process Why he and his co-founder stayed bootstrapped without raising capital How the US betting landscape has changed for sharp bettors since 2020 His thoughts on exchanges, promo arbitrage, and the future of sharp betting Why content creation became central to OddsJam’s growth How he balances founder pressure with long-term product vision What the integration with Gambling.com has looked like behind the scenes His advice for founders navigating high-stakes M&A conversations Why he still believes there is room for new tools in sports betting SBC Americas makes its debut in Fort Lauderdale on May 13-15, and you won’t want to miss it! Get 50% off your Full Event Pass at checkout using discount code BETTINGSTARTUPSVIP. Secure your ticket now: https://sbcevents.com/en/sbc-summit-americas/full-event-pass/ Catch the video version of this episode here . Learn more 👇 ➡️ OddsJam website ➡️ Alexander Monahan on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 163: Building the Alexa of sports w/ Mark Antal from Staked AI 29:55

7 weeks ago29:55

29:55

Ep. 163 features Mark Antal from Staked AI, which is crafting an Amazon Alexa-like AI for sports to deliver personalized, real-time audio content. This episode was recorded on-site at the NEXT Summit New York in March 2025 with guest host, Thomas Coiner. Hear them discuss: How his background in AI and machine learning at Vault AI led to building Staked AI Why audio is a breakthrough for sports engagement The importance of time-sensitive content and its impact on driving sportsbook engagement How Staked AI’s partnerships, like the one with Wager Games, validate the product’s impact Why sports’ emotional connection makes it the ideal industry for AI-driven personalization How his co-founder, Chris Shreeve, guided the decision to focus on a B2B model How Staked AI trains models to pronounce player names and speak authentically to fans The vision of cloning media personalities’ voices to scale one-to-one engagement The roadmap for Staked AI, focusing on speed, personalization, and conversational AI How his advisors from AT&T and Sportradar help accelerate B2B partnerships His approach to scaling the company, raising capital, and building an AI-first operation Why he believes decisive action is key to success in the fast-moving AI landscape SBC Americas makes its debut in Fort Lauderdale on May 13-15, and you won’t want to miss it! Get 50% off your Full Event Pass at checkout using discount code BETTINGSTARTUPSVIP. Secure your ticket now: https://sbcevents.com/en/sbc-summit-americas/full-event-pass/ Catch the video version of this episode here . Learn more 👇 ➡️ Staked AI website ➡️ Mark Antal on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 162: Using prize-linked savings for parlays w/ Owen Monagan and Oisin Tiernan from Layup 32:20

8 weeks ago32:20

32:20

Ep. 162 features Owen Monagan and Oisin Tiernan from Layup, which is a FinTech company providing a gamified savings product that turns interest into free sports picks. This episode was recorded on-site at the NEXT Summit New York in March 2025. Hear them discuss: Their journey from building a Fantasy Premier League app together to launching Layup How growing up with “prize bonds” in Ireland inspired Layup’s concept Why their product offers a responsible alternative to sports betting and lottery How Layup converts interest earned into sports picks that resemble parlays The mechanics of how users can win money without risking any principal The challenges of navigating state-by-state banking regulations in the U.S. Why user education and overcoming skepticism are key to their marketing strategy How early adopters are resonating with the concept of “winning without losing” Why they are targeting both FinTech and gaming-focused investors in their next round Their vision to build Layup into a culturally accepted alternative to sports betting How they aim to expand globally and bring Layup back to Ireland and the UK Why they see Layup as a “non-alcoholic beer” alternative in the sports betting space SBC Americas makes its debut in Fort Lauderdale on May 13-15, and you won’t want to miss it! Get 50% off your Full Event Pass at checkout using discount code BETTINGSTARTUPSVIP. Secure your ticket now: https://sbcevents.com/en/sbc-summit-americas/full-event-pass/ Catch the video version of this episode here . Learn more 👇 ➡️ Layup website ➡️ Owen Monagan on Linkedin ➡️ Oisin Tiernan on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 161: Unlocking new fantasy insights with AI w/ Aishik Lala from Rotobot AI 26:26

9 weeks ago26:26

26:26

Ep. 161 features Aishik Lala from Rotobot AI, an AI-driven platform tackling fantasy football’s information overload with personalized insights. This episode was recorded on-site at the NEXT Summit New York in March 2025. Hear him discuss: How ChatGPT’s rise inspired a chatbot to answer fantasy football questions The launch of a simple web app in 2023 and discovering chat alone wasn’t enough for their vision the evolution into a full app with player profiles and stat discovery Hitting 10,000 downloads via TikTok livestreams with no marketing spend Why distribution is as critical as the product in today’s startup game Plans for league sync, advanced stats, and betting features by year-end Why they're keeping it lean with angel funding over big VC rounds How AI’s lowering barriers for zero-to-one entrepreneurs everywhere His five-year dream: smarter fans, creators, and maybe even scouting Catch the video version of this episode here . Learn more 👇 ➡️ Rotobot AI website ➡️ Aishik Lala on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

1
Ep. 160: Building the Gambling as a service platform w/ Sebastian Lewis from Plucky 28:18

10 weeks ago28:18

28:18

Ep. 160 features Sebastian from Plucky, which is pioneering "gambling as a service," enabling brands with an audience to offer real money gaming without getting involved in regulation. This episode was recorded on-site at the NEXT Summit New York in March 2025. Hear him discuss: Winning the Starties award for Best Collaboration after partnering with Genius Sports to monetize free-to-play games The deal with The Sun, monetizing half a million UK fantasy players through Plucky’s platform His journey from a high school dropout to building and exiting multiple tech startups How Plucky integrates regulated real money gaming seamlessly into fantasy and live environments Plans to expand into Ireland, Australia, South Africa, and explore the U.S. market as a game of skill provider The innovative live environment partnership with Sixes Cricket, allowing friends to bet while playing in a bar The importance of lifetime value and building stickiness in Plucky’s business model Why he believes in prioritizing distribution over product in the early stages of a startup His strategy for handing off leadership when Plucky scales beyond the initial growth stage His long-term vision of making Plucky a verb synonymous with engaging audiences in real money gaming environments How he sees massive potential in blending real money gaming with live sports environments in the future Catch the video version of this episode here . Learn more 👇 ➡️ Plucky website ➡️ Sebastian Lewis on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 159: Filling a void with live multiplayer skill games w/ Aman Agarwal & Jatin Narang from Toast 28:43

11 weeks ago28:43

28:43

Ep. 159 features Aman Agarwal and Jatin Narang from Toast, building live multiplayer skill games with built-in player liquidity for real money iGaming. This episode was recorded at the World Trade Center during the NEXT Summit New York in March 2025. Hear them discuss: Toast’s origins: uniting Aman’s gambling roots and Jatin’s free-to-play expertise Blending gambling psychology with free-to-play innovation to shape their vision Their thesis for how skill games can fill the U.S. iCasino regulatory gap How they ideate on new game concepts and formats, including their latest skill-based basketball game Their learnings from the last G2E conference that led to development of new core infrastructure How interest in their games is converting into commercial traction How growing interest in entrepreneurship has led to a startup boom in India Securing a Lightspeed seed round pre-product in just six weeks Check out a demo of one of Toast's games here: https://21-jack.playtoast.com/ Watch the video version of this episode here . Learn more 👇 ➡️ Toast website ➡️ Aman Agarwal on Linkedin ➡️ Jatin Narang on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 158: Bringing esports betting to the mainstream w/ Shivam Shorewala from Rimble 26:30

12 weeks ago26:30

26:30

Ep. 158 features Shivam Shorewala from Rimble, a next-generation esports odds and analytics platform powering player props and beyond. This episode was recorded in person at the NEXT Summit New York in March 2025. Hear him discuss: How his early days at SimpleBet sparked the idea for Esports micro markets Why messy esports data forced a pivot to pre-game player props Building a niche product filling the esports betting gap for operators The surprising demand for Counter Strike and expanding to League of Legends How official data deals and computer vision solved their data woes Running a lean, bootstrapped team of seven engineers in San Francisco Why skipping VC funding keeps them focused on product over hype Expanding into cricket and kabaddi for Asian markets Staying in the long tail of niche sports instead of chasing NFL His five-year vision: powering esports and fan engagement with AI Catch the video version of this episode here . Learn more 👇 ➡️ Rimble website ➡️ Shivam Shorewala on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 157: Transparent betting on the blockchain w/ Will Martin from LiveDuel 32:23

13 weeks ago32:23

32:23

Ep. 157 features Will Martin from LiveDuel, a decentralized blockchain-based betting exchange aiming to simplify sports betting with crypto innovations. This episode was recorded on-site at the NEXT Summit New York in March 2024. Hear him discuss: How a $300 TikTok filter campaign for the 2022 World Cup won Marketing Genius at The Starties The origin of LiveDuel from Will’s background in arbitrage, prop trading, and meme stocks Why they’re creating a hybrid model between sportsbooks and betting exchanges How liquidity pools and smart contracts enable a smooth betting experience The evolution of their thesis amid the rise of prediction markets like Polymarket and Kalshi Their go-to-market strategy, and who they see as their ideal target customer Why they are focused on soccer only for the time being Regulatory challenges of launching a crypto-based platform, especially in the U.S. Their experience in Techstars, and current efforts to raise a new round of capital Creative marketing approaches that stood out at The Starties awards Catch the video version of this episode here . Learn more 👇 ➡️ LiveDuel website ➡️ Will Martin on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 156: Profitable from day one w/ KB from Pick The Odds 38:50

14 weeks ago38:50

38:50

Ep. 156 features KB from Pick The Odds, which is a cutting-edge sports betting data platform providing real-time odds, arbitrage opportunities, and historical betting insights. Hear him discuss: How his background in eSports data and machine learning led to launching Pick The Odds The conversation at an Eagles game that sparked the idea for his platform How Pick The Odds collects and updates lines from over 100 sportsbooks in under 1.6 seconds Why he focuses on building advanced betting tools rather than offering AI-driven picks Why his pricing model ensures users get value while keeping the business self-funded How he built a thriving, non-toxic betting community through Discord His plan to introduce a bet-tracking tool to verify picks and combat misinformation His vision for making Pick The Odds the go-to platform for sharp bettors Why he has resisted outside investment and is committed to keeping the company independent His take on the future of sports betting, regulation, and the rise of new platforms Speaking of the NEXT NYC Summit, capacity is limited and tickets will sell out. Secure yours now and get $200 off your Full Event Pass with code SB2NYC52. Get your ticket here: https://next.io/summits/newyork/#tickets Catch the video version of this episode here . Learn more 👇 ➡️ Pick The Odds website 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 155: Gamifying betting education w/w/ Ty D'Amore & Justin Järvinen from Bankroll U 42:55

15 weeks ago42:55

42:55

Ep. 155 features Co-Founders Ty D'Amore and Justin Järvinen from Bankroll U, which is a platform designed to educate bettors while providing a gamified environment that mimics real-money betting. Hear them discuss: How a barrage of sportsbook ads sparked the idea for BankrollU Why simulated betting is the best way to learn without going broke The unique progression system that lets users prove they can win before earning real cash bonuses Justin’s journey from venture studios and fintech to jumping on board with BankrollU Ty’s experience scaling a tech company to a NASDAQ public listing and what he’s applying to BankrollU The months of legal hurdles they tackled to make this model work Why they see BankrollU as an educational tool, not a sportsbook or affiliate The early traction they’re seeing and why players keep coming back Why self-funding the company gives them an edge in building the best product How they’re building a sports betting community that’s all about learning and winning Their five-year vision—making bettors wonder how they ever placed a bet without this Speaking of the NEXT NYC Summit, capacity is limited and tickets will sell out. Secure yours now and get $200 off your Full Event Pass with code SB2NYC52. Get your ticket here: https://next.io/summits/newyork/#tickets Catch the video version of this episode here . Learn more 👇 ➡️ Bankroll U website ➡️ Justin Jarvinen on Linkedin 📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/ -- This podcast is presented by Optimove , the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove . iGaming operators know their growth journey begins and continues with Optimove , the #1 CRM Marketing solution for the iGaming industry.…

The Betting Startups Podcast

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Ep. 154: 'The Starties' finalists revealed w/ Travis Geiger from WagerWire 28:40

16 weeks ago28:40