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4: Rebranding Vision

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Manage episode 493275585 series 3675738
Content provided by The HEII. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The HEII or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ocular Therapeutix is rebranding and repositioning. This episode of The Biotech Brief breaks down their plans for competing in the Wet AMD space, the company’s brand pivot to be more retina focused, and why this branding shift is more strategic than cosmetic.

  continue reading

5 episodes

Artwork
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Manage episode 493275585 series 3675738
Content provided by The HEII. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The HEII or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Ocular Therapeutix is rebranding and repositioning. This episode of The Biotech Brief breaks down their plans for competing in the Wet AMD space, the company’s brand pivot to be more retina focused, and why this branding shift is more strategic than cosmetic.

  continue reading

5 episodes

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