Paws and Prosper: Veronica Boutelle on Building a Sustainable Dog Training Business

The Bitey End of the Dog

Ready to start your dog training business but feeling overwhelmed? Fear not, because today, we're joined by industry veteran and author Veronica Boutelle. Together, we're walking you through the journey of launching your own venture or enhancing your current business, from defining clear goals and vision to striking a balance between work and life.
We're not just training dogs here; we're teaching trainers to take the reins of their business, ensuring they not only love their work but the life they're building around it. So, listen in, and get ready to take notes - this episode is packed with insights to help you launch and grow your dog training business.
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About Veronica:
Veronica and her team have been helping R+ dog trainers create their dream businesses since 2003.

Veronica is the author of How to Run a Dog Business and writes for multiple industry journals, including regular business columns in PPG’s Barks from the Guild, APDT’s Chronicle of the Dog, as well as APDT Australia’s Clicks and the APDT New Zealand member newsletter. She is a sought-after speaker at conferences and dog training schools across the country and internationally, teaching R+ dog trainers how to help more dogs while better enjoying their businesses in countries ranging from North America to South America, Europe to Down Under. She is also a Clicker Expo faculty member.

Veronica combines her experience as a professional dog trainer and business owner with her former career as a classroom teacher, teacher educator, and curriculum developer to create unique and effective programs and products to help dog trainers start, grow, and enjoy successful businesses.

Fun Fact: Veronica grows much of her own food and is rarely seen at home without dirt under her fingernails. She’s also a compulsive weed puller. See weed, must pull.

www.dogbizsuccess.com
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Learn more about options for help for dogs with aggression here:
AggressiveDog.com
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Chapters

1. Paws and Prosper: Veronica Boutelle on Building a Sustainable Dog Training Business (00:00:00)

2. Helping Dog Trainers Succeed in Business (00:00:02)

3. Starting a Dog Training Business (00:12:10)

4. Expanding Business and Embracing Technology (00:19:42)

5. Exploring AI in Dog Training (00:27:40)

6. Dog Trainer Pricing and Business Strategies (00:36:33)

7. Raising Rates, Offering Packages (00:41:52)

8. Building Packages and Community for Trainers (00:53:41)

9. Community and Niche Specialization (00:58:38)

10. Dog Training Niche Specializations (01:03:21)