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Data-Driven Success in E-Commerce with Jennifer DiMotta
Manage episode 471197377 series 3443483
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Jennifer DiMotta shares how she went from biochemical specialist in the Army Reserves to scaling online businesses like Sports Authority from $50M to $250M. She breaks down what really drives growth:
- Smart, efficient operations
- Happy customers
- Data-driven decisions (not emotions)
Plus, how platforms like Shopify opened the doors for everyday entrepreneurs and how Gen Z is changing how we all shop.
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