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19. The Florist’s Guide to Building a Website That Sells While You Sleep
Manage episode 492725980 series 3637312
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In this week’s episode, I’m diving into a topic many florists and flower farmers put off for far too long: your website. Not just having one — but making sure it actually works for you. Whether you're running a full-scale cut flower farm or designing bouquets from your kitchen table, your website should be attracting customers, answering questions, and taking payments (even while you’re elbow-deep in sweet peas).
I’ll walk you through:
- The best platforms for flower growers and florists (Wix vs Shopify vs Squarespace)
- The non-negotiable elements every website needs to convert browsers into buyers
- How to set up your site to take payment upfront — no more ghosting customers
- Why SEO isn’t scary (and how to do it without jargon)
- A simple schedule for keeping your site fresh, seasonal, and sales-ready
If your site is out of date (or non-existent), this episode will give you the confidence and clarity to finally get it working for you — not against you.
Resources & Links Mentioned:
- My wedding site: fuchsiabloomsflorist.com
- My seed business: thehampshireseedcompany.com
- Website builders: Wix, Squarespace, Shopify
- My Business Blogs for more helpful information about setting up and running your business : Business Blogs
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