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Episode 11: Building a Sustainable Brand with Michelle Webber
Manage episode 471004652 series 3628446
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In this episode, Jen Kinal sits down with Michelle Webber, founder of Sondr Natural Deodorant, to discuss her journey of creating an eco-friendly, cruelty-free brand. Michelle opens up about the challenges she faced transitioning from the event industry, the passion that drives her mission, and how she built a brand that truly stands for ethical practices. From overcoming major obstacles during product development to engaging authentically with her community, Michelle shares valuable insights for entrepreneurs at any stage. Here’s what you can expect to learn more about in this episode:
- Building a Mission-Driven Brand: Michelle's journey from event planner to creating an eco-friendly brand driven by ethical values.
- Overcoming Obstacles: Navigating unexpected product challenges and creative problem-solving.
- Grassroots Marketing: Building authentic connections and community-focused growth.
- Social Media Strategy: Engaging authentic partnerships to amplify brand awareness.
Key Takeaways:
- Mindset Matters: Stay focused on your unique strengths and surround yourself with supportive resources to maintain a strong mindset.
- Community Is Key: Build authentic relationships for support, collaboration, and encouragement.
- Invest in Mentorship: The right mentors can fast-track your success and provide valuable insights.
- Be Resilient: Embrace setbacks as opportunities to pivot, learn, and grow.
To get FREE access to the the amazing coaches Jen’s speaks about in this episode, click this link and subscribe: https://jenkinal.myflodesk.com/coachesandcommunities
Connect with Michelle & Sondr Natural Deodorant:
- Website: sondrdeodorant.com
- LinkedIn: linkedin.com/in/michelle-webber-sondr-founder
- Instagram: instagram.com/sondrfresh
- Facebook: facebook.com/sondfresh
Connect with Host Jen Kinal:
- Instagram: instagram.com/bold_founders
- Website: boldfounderscollective.com/about
- Facebook: facebook.com/Boldfounders
- LinkedIn: linkedin.com/in/jenniferkinal
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Intro and Outro music credit to Mikhail Smusev and Pixabay
Hosted on Acast. See acast.com/privacy for more information.
Chapters
1. Episode 11: Building a Sustainable Brand with Michelle Webber (00:00:00)
2. Building a Community of Entrepreneurs (00:00:02)
3. Overcoming Manufacturing Setbacks (00:09:01)
4. Building Relationships Through in-Person Sales (00:15:59)
5. Building Genuine Online Community Engagement (00:27:38)
6. Building a Support System Through Mentorship (00:35:44)
7. Navigating Overwhelm in Entrepreneurship (00:47:25)
8. Empowering Women Entrepreneurs Through Passion (00:52:30)
23 episodes
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