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Best Marketing Strategies in Publishing with Sam Fox of HarperCollins | Book Marketing & Community ๐
Manage episode 488304142 series 3576883
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Welcome to another episode of the Creators Talk Podcast!
In this conversation, we dive deep with Sam Fox, Senior Director of Content Creation & Strategy at HarperCollins. With a background at Teen Vogue and Condรฉ Nast, Sam brings a unique perspective on storytelling, marketing, and building inclusive book communities. From her journey as a dancer to shaping innovative book marketing campaigns, she shares priceless insights for authors and content creators alike.
Timestamps:
1:02 - Growing Up a Dancer
2:46 - Combining Dance and Storytelling
4:30 - Marketing Books
5:37 - Getting into Reading
8:44 - Working at Teen Vogue
11:45 - Books are Political
13:22 - Children's & YA Book Campaigns
14:34 - Shelves and the City
18:45 - Diversity at Creators Brand Trips
21:03 - Working with creators with small and larger following counts
22:23 - ROI on Creator Events
26:44 - On Community
29:12 - How Should Authors Market Online
32:11 - Introverted Authors Tips for Marketing
34:45 - Summer in the City Campaign
37:12 - Book Content Trends
39:44 - Signing with a Literary Agent
43:42 - Separating Publishing Brain vs. Creative Brain
47:05 - Writing Process & Perfect Day of Writing
48:33 - Last, Now, Next Books
49:54 - Rapid Fire Book Questions
51:04 - What Would You Like to See More of in the Book World?
51:26 - What Would You Like to See Less of in the Book World?
Places to find more from Sam Fox and other links:
Instagram: https://www.instagram.com/sambamfox/?hl=en
Epic Reads: https://www.instagram.com/epicreads/?hl=en
William Morrow: https://www.instagram.com/williammorrowbooks/?hl=en
Avon: https://www.instagram.com/avonbooks/?hl=en
The Book Was Hotter Podcast: https://www.youtube.com/@TheBookWasHotter/videos
@TheBookWasHotter
Books Mentioned by Sam:
Holes by Louis Sachar (A Childhood Favorite)
The Giver by Lois Lowry (A Childhood Favorite)
Bridge to Terabithia by Katherine Paterson (A Childhood Favorite)
The Baby-Sitters Club by Ann M. Martin (A Childhood Favorite)
The Clique (Series) by Lisi Harrison (A Childhood Favorite)
Gossip Girl by Cecily von Ziegesar (A Childhood Favorite)
John Green Books (A High School Favorite Author)
Animal Farm by George Orwell (High School Literary Canon)
To Kill A Mockingbird by Harper Lee (High School Literary Canon)
Infinite Jest by David Foster Wallace (High School Literary Canon)
Marilyn Robinson (College Favorite Author)
Joan Didion (College Favorite Author)
Virginia Woolf (College Favorite Author)
Bright Young Woman by Jessica Knoll (Last Read)
Can't Get Enough by Kennedy Ryan (Currently Reading)
Take a Hint, Dani Brown by Talia Hibbert (Next Read - Pride Month)
Winging It With You by Chip Pons (Next Read - Pride Month)
The Message by Ta-Nehisi Coates (A Book Not Enough People Are Talking About)
Nothing Burns as Bright as You by Ashley Woodfolk (A Book Sam Gifts Often)
Carly Fortune (Author Sam Always Buys)
Let Them Stare by Jonathan Van Ness and Julie Murphy (A book We Should Get From the Book Store This Weekend)
Samโs Summer Dance Playlist:
So Excited by Janet Jackson
Independent Women Pt. 1 by Destinyโs Child
Stronger by Britney Spears
Current Favorite TV Shows:
Forever
Overcompensating
Adults
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