The New Rules of Conversion: How Brands & Publishers Should Use Attribution, Offers & Influencers

The Boost with Greg Rollett

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Discounts still work, but only when they’re done right.
In this episode of The Boost, Greg sits down with Harry Dixon, CEO & Co-Founder of Checkmate, to talk about the future of conversion, smarter discounting, and why first-party data is the single biggest opportunity for eCommerce brands in 2025 and beyond.
Harry shares how Checkmate uses identity + intent data to power personalization at scale, generate 36% higher cart conversion, and finally solve the messy world of attribution. If you’ve ever asked yourself, "Are my offers actually working?"—this episode is for you.
🧠 You’ll learn:
Why Checkmate is anti-discount—and how they use fewer, smarter offers to convert more shoppers
How to personalize at scale using identity and intent data
Why most brands are underutilizing their own CRM and SKU data
How to build a first-party data flywheel without a full data science team
What “set and forget” personalization looks like in action
How single-use codes are solving the attribution crisis for influencers and affiliates
Whether you’re a performance marketer, DTC brand, or publisher trying to drive higher conversions, this episode is packed with tactical insight.
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