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The Publisher Partnership Playbook: How Money Group Works With 200+ Publishers
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Want the exact playbook for building and managing 200+ publisher partnerships? Cooper Schwartz from Money Group breaks down their entire system that generates millions in revenue.
In this episode of The Boost, host Greg Rollett sits down with Cooper Schwartz, Head of New Business & Growth at Money Group (Money.com), to reveal the complete publisher partnership playbook that powers their 200+ partner network.
From working with Forbes and Fortune to managing hundreds of unique deal structures, Cooper shares the systems, strategies, and relationship management tactics that make it all possible.
🧠 What You’ll Learn:
• The complete publisher partnership playbook: how to identify, approach, and onboard partners at scale
• Systems for managing 200+ unique publisher relationships with different deal structures
• The “white glove service” model that keeps partners happy and performing • How to turn competitors into profitable collaborators (Forbes, Fortune, NerdWallet strategy)
• Technology and processes needed to scale partnership programs beyond 50+ partners
• Revenue ascension model: moving partners from affiliate to major brand deals
• The content hub strategy that creates win-win value for all parties
Whether you’re a publisher looking to build partnerships, a business development professional scaling relationship programs, or a media company wanting to expand beyond traditional monetization—this episode is your complete playbook for partnership success.
🎁 The Boost Is Presented by Grommet. Grommet is the leading product discovery marketplace, connecting thousands of new and unique products with millions of shoppers.
✨ Explore what’s trending → https://thegrommet.com.
💸 Want to promote these products and earn 20% commission on every sale? Email [email protected] to join our exclusive publisher program.
🔗 Resources & Links: • Connect with Cooper Schwartz: [email protected] Cooper on LinkedIn: https://www.linkedin.com/in/cooperschwartz/
• Money Group: https://money.com •
• Affiliate Summit East: https://www.affiliatesummit.com/east (Use code BOOST15 to save 15% on your ticket)
→ Subscribe to The Boost: https://www.youtube.com/watch?v=3_U2rBjjd9s&list=PLLozJSCzkxQdigpzrVjBTMYKYlFw7BmH5
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