Personal Branding Done Right with AJ Vaden

The Boss Mom Podcast

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family.

In this powerful episode of the Boss Mom Podcast, Dana Malstaff sits down with AJ Vaden, CEO and co-founder of Brand Builders Group, to break down what personal branding really means for moms who want to build a purpose-driven business. Together, they unpack how your story, your reputation, and your willingness to show up authentically can transform not just your income but your peace and fulfillment too.

AJ shares honest insights about why wealth is more than money, how to let people love you (even when it’s uncomfortable!), and why so many moms accidentally build a brand by default instead of on purpose. If you’ve ever felt stuck in survival mode, or wondered how to turn who you really are into a thriving business, this episode is for you.

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What You’ll Learn in This Episode:

✨ Why personal branding for moms matters more than you think — and how it goes far beyond followers and likes. ✨ How to build your brand with authenticity and stop chasing external validation.✨ The surprising definition of true wealth — and how peace is the new profit. ✨ How to turn your reputation into revenue by showing up for the people you’re meant to serve. ✨ Practical ways to stop doing it alone and let people support and love you along the journey.

Tune in, take notes, and remember: your story is your superpower, Boss Mom!💛 If this conversation around personal branding lit something up in you, don’t keep it to yourself — take the next step. Grab a copy of AJ’s new book, Wealthy and Well-Known, if you’re ready to turn your reputation into revenue and lead your business with peace and authenticity. And if you want to help us shift the culture for moms everywhere, please take just a few minutes to complete the Boss Mom Mental Load Survey — because your voice and your story matter more than you know. You are worthy of peace. You are worthy of being seen. You are worthy of profit built on purpose. Now go let the world see the real you. 💛 Don’t forget to like, comment, and subscribe for more episodes!

About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com