465: How to Build a Personal Brand That Attracts Opportunities (Even When You’re Offline)

the bossbabe podcast

If you stopped posting on social media tomorrow… would your business keep growing?

In this episode, Natalie shares her 3 Pillars for building a personal brand that works for you around the clock - attracting clients, partnerships, and opportunities even when you're offline.

You'll learn how to create a brand that builds trust, gets referrals, and positions you as the go-to expert, without relying solely on the algorithm. Whether you're scaling or just getting started, this episode will help you turn your brand into your biggest business asset.

TIMESTAMPS

00:00 - If you stop posting tomorrow… would your brand still work for you?

01:10 - Why your visuals don’t matter as much as you think

01:30 - Pillar #1: Positioning - the power of owning one clear thing

02:59 - Pillar #2: Presence - how to show up in rooms that already hold trust

05:02 - Pillar #3: Proof - how to turn interest into trust and trust into sales

06:56 - The secret to getting in the rooms where deals and referrals happen

08:17 - What kind of content actually builds authority and attracts buyers

09:42 - Why thought leadership means sharing your perspective, not just tips

10:30 - How your personal brand pre-qualifies leads and collapses sales time

11:50 - The difference between being just another option, and the obvious choice

12:43 - The real goal: A brand so clear and credible, it attracts the right people… even when you’re offline

RESOURCES + LINKS

Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business - start today for just $97.

Want a personal brand that looks as polished as it feels? Our B-Roll Guide shows you how to film, edit + organize high-quality B-roll using just your phone. Perfect for building authority with content that actually converts. Get it right here.

Learn how to Start or Scale a Freedom-Based Business with this free training: bossbabe.com/class.

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