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The Brand Blueprint - Brand Data Lab | Effective Market Research on a Budget
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In this episode of Brand Data Lab, join host Christian Ampuero as he delves into essential market research tools that don't break the bank.
Learn about conducting effective interviews and focus groups, creating impactful surveys with tools like Google Forms and SurveyMonkey, and harnessing the power of web searching and AI for gathering valuable consumer insights.
Get practical tips for maximizing your market research efforts to elevate your brand.
00:00 Introduction to the Brand Blueprint
00:20 Welcome to the Brand Datalab
00:38 Market Research and Insights
01:07 Interviews and Focus Groups
03:01 Effective Survey Techniques
05:44 Web Searching and AI
07:06 Using AI for Market Research
09:04 Conclusion and Next Steps
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