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The Brand Blueprint - Leveraging LinkedIn for Brand Success: Expert Strategies with Trish Lindo
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In this episode of the Brand Blueprint Podcast, host Dana Ammons welcomes guest Trish Lindo, a seasoned expert in media and technology.
Trish shares her journey from working with influential brands like Buzzfeed, LinkedIn, and Oprah's OWN network, highlighting her experiences in content strategy, digital branding, and helping founders make an impact. The conversation covers her career evolution, the importance of building relationships, the value of HBCUs, and tips for founders on using LinkedIn effectively for branding and networking.
Trish also provides insights into creating engaging content and the importance of authenticity and consistency across different platforms.
00:00 Introduction and Guest Welcome
01:39 Trish Lindo's Career Journey
03:30 Navigating the Media Industry
05:49 BuzzFeed Experience and Challenges
08:48 Importance of Networking and Personal Branding
25:58 Transition to LinkedIn and Working with Founders
47:40 Reinforcing Your Brand with Intentionality
48:08 Navigating Personal and Professional Content
50:34 Engaging with Followers on LinkedIn
53:09 The Power of Asking and Building Community
55:02 Understanding and Utilizing Metrics
01:01:49 Consistency and Authenticity in Content Creation
01:03:22 Staying Relevant with Trending Topics
01:13:48 Trish Lindo's Career Journey and Networking Tips
01:37:40 Reflecting on BuzzFeed and Transition to LinkedIn
01:38:17 Navigating the Pandemic and Burnout
01:39:32 The LinkedIn Opportunity
01:41:01 Building LinkedIn's Creator Program
29:47 Empowering Black Female Founders
31:51 The Importance of LinkedIn for Founders
33:54 Content Strategy and Engagement on LinkedIn
37:22 Balancing Personal and Business Brands
40:02 Effective Content Creation and Metrics
02:02:49 Engaging with Followers and Building Community
02:15:31 Staying Relevant with Trending Topics
01:08:33 Final Thoughts and Farewell
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