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The Brand Blueprint - Mastering Inclusive Marketing: Strategies and Insights with Devoreaux Walton
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Join host Dana Ammons on The Brand Blueprint as he dives into the essential topic of inclusive marketing with Devoreaux Walton, founder and managing partner of Relevant. This episode begins with a personal introduction to Walton through a series of rapid-fire questions, allowing the audience to connect with her expertise and personality.
Devoreaux Walton sheds light on the nuanced differences between diversity marketing and inclusive marketing, articulating the compelling business reasons for adopting both approaches. She shares invaluable tips for founders looking to integrate inclusive marketing into their strategies, underscoring the need for a robust foundational strategy.
Throughout the discussion, Devoreaux explores the transformative role of AI in marketing, offering insights into how technology can enhance inclusivity efforts. She also outlines key metrics that brands can use to gauge the effectiveness of their inclusivity initiatives.
As the episode concludes, Devoreaux provides practical advice on when and how to engage marketing consultants to maximize the impact of inclusive marketing strategies. Tune in to gain a deeper understanding of how inclusivity can drive business success and foster genuine engagement with diverse consumer bases.
00:00 Introduction to the Brand Blueprint
00:20 Meet Devoreaux Walton: Expert in Diversity Marketing
00:49 Rapid Fire Questions: Getting to Know Devoreaux
09:34 Diversity vs. Inclusive Marketing: Key Differences
13:25 The Business Case for Inclusive Marketing
20:01 Practical Strategies for Inclusive Marketing
23:29 The Importance of Inclusive Marketing
23:52 Leveraging Expertise in Small Business
25:17 The Role of AI in Marketing
27:28 Strategies for Inclusive Marketing
35:54 Working with Marketing Consultants
42:53 Final Thoughts and Advice
46 episodes
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