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The Brand Blueprint - Mastering Product Development | Insights from Desi, The Glam Scientist
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Content provided by Founder and Co Host Dana Ammons, Value Growth Partners LLC, Co Host Dana Ammons, and Value Growth Partners LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Founder and Co Host Dana Ammons, Value Growth Partners LLC, Co Host Dana Ammons, and Value Growth Partners LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode ofThe Brand Blueprint, host Dana Ammons, along with co-hosts Cataanda James and Heloise Lanoix, dive deep into the intricacies of product development with special guest Desiree Crenshaw, also known as Desi or the Glam Scientist. Desi, a seasoned chemist and entrepreneur, shares essential insights on formulating standout products, avoiding costly mistakes, and ensuring scalability.
The episode also covers the importance of owning your formulas, navigating contract manufacturers, and understanding regulatory and testing requirements. Additionally, Desi provides practical advice for indie brand founders on how to successfully bring their concepts to market, emphasizing the significance of thorough research, proper packaging, and realistic timelines. This episode is packed with valuable knowledge for anyone looking to elevate their brand's product development process.
00:00 Introduction to Product Development
00:20 Meet the Glam Scientist: Desiree Crenshaw
02:54 Rapid Fire Questions with Desi
05:47 Diving into the Main Interview
15:17 The Importance of Owning Your Formula
17:13 Challenges with Contract Manufacturers
29:28 The Cost of Not Getting Formulation Right
45:08 Understanding Contract Manufacturers
45:43 The Importance of Owning Your Formula
46:35 Challenges with Contract Manufacturers
49:51 Claims Testing and Validation
56:51 Navigating Production and Manufacturing
01:09:50 Packaging and Design Considerations
01:16:54 Final Advice and Contact Information
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