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The Brand Blueprint - Unlocking Brand Identity | Insights from Founders and Experts
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Join host Dana Ammons in this exciting episode of The Brand Blueprint as he dives into Capsule 3, focusing on Brand Identity and Positioning. Reflecting on Capsule 2's deep exploration of market research with founders like Daniel Victor, Dwan White, and Jacob Guss, Dana emphasizes the importance of creating a unique brand identity.
The episode features a comprehensive breakdown by Heloise Lanoix on successful and failed brand positioning, highlighting Apple and Blockbuster. Additionally, look forward to game-changing interviews with Mapate Diop, Ylorie Taylor, and Jorge Perez.
Get ready for valuable insights and strategies to make your brand not just seen but felt.
Don't forget to check our website for exclusive content and stay tuned for more expert advice.
00:00 Introduction and Recap of Capsule 2
01:14 Diving into Capsule 3: Brand Identity and Positioning
01:35 Common Mistakes in Brand Identity
02:19 Examples of Brand Positioning: Apple vs. Blockbuster
03:17 Exciting Interviews and Final Thoughts
46 episodes
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