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The Brand Blueprint X Canada “Tariff-Free” Interview Series: Loyalty Innovations with Chris Cubba
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In this episode of The Brand Blueprint Podcast, host Dana Ammons sits down with Chris Cubba, the Chief Revenue Officer at Snipp, a leader in customer loyalty programs and promotional strategies. Chris brings over a decade of expertise in scaling businesses, helping brands enhance their customer engagement and retention. His insights into loyalty programs, the role of data in shaping marketing strategies, and the power of digital technology in building strong customer relationships make this episode an invaluable resource for entrepreneurs and business leaders.
Chris dives deep into how businesses can leverage loyalty programs to drive growth, increase customer lifetime value, and build meaningful, long-term relationships with their audience. The conversation also covers the evolution of customer expectations, how businesses can stay ahead of the curve with loyalty technology, and practical strategies for implementing a loyalty program that works for both large enterprises and small businesses. Additionally, Chris shares his perspective on the importance of data in shaping effective marketing strategies and his experiences working with some of the world's top brands.
The episode also includes a rapid-fire segment, providing a fun and engaging glimpse into Chris’s personal preferences and inspirations.
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Show Notes Timestamps
00:00 - Introduction to The Brand Blueprint
00:22 - Meet Chris Cubba: Chief Revenue Officer at Snipp
01:15 - Rapid Fire Questions with Chris
04:03 - Chris’s Journey into the World of Loyalty Programs
08:45 - The Power of Loyalty Programs in Customer Retention
16:20 - Data-Driven Strategies for Loyalty and Marketing Success
24:18 - How Technology is Shaping the Future of Loyalty Programs
30:12 - Leveraging Digital Tools for Customer Engagement
38:22 - Scaling Loyalty Programs for Businesses of All Sizes
42:37 - Advice for Entrepreneurs Looking to Implement Loyalty Programs
47:03 - Building Meaningful Customer Relationships
53:12 - Key Takeaways and Closing Thoughts
57:45 - Call to Action and Future Insights
59:02 - Conclusion and Final Thoughts
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