The Diva Cup Legacy, with Carinne Chambers-Saini

The Brand is Female

This episode features a true pioneer in the period care space. Carinne Chambers-Saini is the Founder and CEO of DIVA, the company behind the Original DIVA Cup. What started over 20 years ago as a mother-daughter mission to bring a better, more sustainable alternative to pads and tampons has since grown into a global brand that has reshaped the menstrual care industry.

Back in 2002, Carinne and her mom Francine launched DIVA out of their basement in Kitchener, Ontario. Together, they took on an industry that wasn’t built with women’s bodies—or the planet—in mind. Their vision? Conscious, accessible, stigma-free period care for every body.

Since then, DIVA has become a household name, known not just for innovation but for pushing the conversation forward around menstrual equity, sustainability, and body confidence.

In this conversation, Carinne shares what it took to build a brand that challenged the status quo, how she continues to lead with purpose, and what’s next for a company that’s always been ahead of its time.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale