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Clarify Your Message with the StoryBrand 7-Step Model (Marketing Made Simple)
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In this episode of Mic’d Up Marketing, hosts Sarah and Tim dive deep into the StoryBrand framework, popularized by Donald Miller.
They break down how this powerful storytelling method, inspired by Joseph Campbell's "Hero's Journey," effectively shifts a brand’s narrative by placing the customer as the hero and positioning the business as the guide.
They explain how world-renowned brands like Dave Ramsey’s Ramsey Solutions successfully utilize StoryBrand principles, and offer actionable insights and real-life examples from their own creative branding studio.
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