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S3 Ep 9 - The Power of Niche Marketing, AI & Building a Team ft. Lisa Carter
Manage episode 463648732 series 3154093
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In this episode of the Brand Unveiled podcast, host Brianna Régine interviews Lisa Carter, a seasoned entrepreneur and founder of Drinkwater Marketing and Productions. Lisa shares her journey from working with Fortune 500 companies to establishing her own brand, emphasizing the importance of supporting small businesses and the power of niche marketing. The conversation explores turning points in Lisa's entrepreneurial journey, the impact of the pandemic on her business, and her insights on building a successful team. Lisa also discusses her proudest accomplishments and the future of work, highlighting the shift towards contractors and the importance of creating a positive company culture. The episode concludes with a discussion on current trends in marketing and branding, including the significance of diversity and the role of AI in the industry.
As part of our Black Women Entrepreneurs of America campaign, Lisa proudly represents New Hampshire.
Support DWP Marketing by visiting their website: https://www.drinkwatermarketing.com/
Don't miss an episode of #TheBrandUnveiled Podcast.**AUDIO & VIDEO episodes drop every Tuesday on all podcast streaming services.**__________________________________________** TIMESTAMPS **
00:00 Introduction to Lisa Carter and Her Journey
05:12 From Philadelphia to New Hampshire: A New Beginning
08:14 Navigating the Business Landscape: Lessons Learned
10:54 The Shift to Supporting Small Businesses
14:02 Identifying and Nurturing Niches
16:58 Adapting to Change: The Impact of the Pandemic
19:56 Expanding Horizons: New Industries and Opportunities
22:51 Building a Team: The Key to Scaling
26:05 The Evolution of Company Culture and Remote Work
30:38 Building a Remote Team: Culture and Loyalty
31:56 Proud Achievements: From Agency to News Media
36:41 Trends in Marketing: Diversity and Inclusion
39:44 AI and Workforce Evolution: Adapting to Change
__________________________________________*ABOUT THE BRAND UNVEILED:*In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen.No more “perfect” perceptions of success.No more unrealistic expectations.No more feeling powerless.This is your go-to space for the real deal, holy feel about business growth–full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips.If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you. __________________________________________*FOLLOW BRIANNA RÉGINE:*Instagram: @briannaregineTikTok: @briannaregineLinkedIn: @briannareginewalston
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