984: Why Young People Don’t Drink Anymore

The Brian Nichols Show

Is Gen Z quietly killing alcohol… and replacing it with weed?

What if we told you that cannabis is no longer a taboo counterculture drug but the next wave of wellness, social connection, and even entrepreneurship? In this eye-opening episode of The Brian Nichols Show, we dive headfirst into a cultural shift that’s flipping everything we thought we knew about weed, regulation, and the future of personal choice.

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Brian sits down with Krysta Jones, founder of the THC Girls, to explore why younger generations are ditching booze in favor of cannabis—and what it means for the future of everything from nightlife to health. With a sharp drop in alcohol sales among Gen Z and an explosion in plant-based alternatives like kava, kratom, and THC drinks, the writing’s on the wall: the old way of unwinding is on life support.

But it’s not just about getting high. Krysta pulls back the curtain on how the cannabis industry evolved from underground grow ops to a full-blown commercial market—and how brands are still fighting for legitimacy. From regulatory headaches to marketing roadblocks, you’ll hear firsthand how seasoned cannabis entrepreneurs are navigating a still-hostile (and hypocritical) regulatory environment.

The conversation doesn’t stop at policy—it hits home with real talk about stigma, safety, and the importance of education. Brian shares his personal journey swapping alcohol for THC and discusses why prohibition leads to more harm than good. If you've ever been curious but cautious, this episode is your practical guide to understanding cannabis in a post-prohibition world.

Whether you're a liberty-loving listener, a health-conscious parent, or a tech-savvy Gen Zer, this one’s for you. Learn how cannabis is reshaping culture, commerce, and community—without the media fluff. Stay tuned till the end for insights that could change the way you think about your next night out.

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