Using Consumer Data Trends to Successfully Navigate and Transform your Life, Career & Business - Welcome to The Brian Wright Show

The Brian Wright Show Podcast

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The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.
The modern consumer lives in a world where attention spans have shrunk below that of goldfish (yes, literally—Microsoft proved it), and Gen Z loses active focus after just 1.3 seconds. Bombarded with over 10,000 marketing messages daily, your potential customers are more distracted than ever. So how do you break through?
In this compelling premiere episode, I dive deep into what makes this "new economy" different and why conventional business approaches are failing. You'll discover why 91% of consumers choose businesses based primarily on experience rather than product quality, how one minute of video equals 1.8 million words in impact, and why nearly 90% of people willingly pay more for convenience.
Whether you run a restaurant, hotel, healthcare practice, or any business struggling to stand out in a commoditized market, these insights apply universally. The skills that have made our orthodontic clients successful—exceptional hospitality, psychology-based communication, and strategic digital presence—work across every industry. I share real examples of businesses transforming through data-driven decisions rather than personal bias, and why proactive change always beats reactive scrambling.
Most importantly, you'll learn why action trumps perfection. The businesses winning today aren't waiting for perfect conditions—they're implementing, learning, and refining in real-time. As we expand our mission with this rebrand, our commitment remains: providing you with proven strategies to transform your life, career, and business in an economy that rewards those who adapt fastest.
About our Host:
Brian Wright is the Founder of& CEO of New Patient Group and WrightChat. ⁨@NewPatientGroupWrightChat⁩ He is a trusted consultant and speaker for Align Technology, the Makers of Invisalign (3 billion dollar publicly traded company). He is a leadership, sales and hospitality expert that applies those skillsets so that businesses sell more of their product and at a higher price.

Chapters

1. Welcome to the Brian Wright Show (00:00:00)

2. The Rebrand: From New Patient Group to Brian Wright Show (00:03:17)

3. Life, Career and Business: The Interconnected Journey (00:10:52)

4. Today's Consumer Data: Attention Spans and Marketing (00:19:25)

5. Why Most Businesses Fail: Ignoring Customer Experience (00:30:10)

6. Short-Term Thinking vs Long-Term Vision (00:43:07)

7. Video Strategy: Engaging the Modern Consumer (00:54:05)

8. Using Data to Make Better Business Decisions (01:05:28)

9. The Leaking Bucket: Fixing Problems Inside Your Business (01:14:12)