))
216: Evaluating ideas is hard
Manage episode 478569133 series 3436930
Content provided by Creative Brief Workshops LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Creative Brief Workshops LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Our friends at BetterBriefs, Pieter-Paul von Weiler and Matt Davies have delivered more scathing survey results. This time on the subject of evaluating creative ideas presented by agencies to clients.
Why are ideas so difficult to judge? Why have rounds of creative presentation grown from an average of three to five before clients sign off?
Henry Gomez and I share one juicy survey result from the lot and break it down for you. it's a sad situation, and it's both not surprising and shocking. We discuss.
100 episodes
Share
