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218: When creative gets killed
Manage episode 481095003 series 3436930
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Creative work presented to the client gets killed with alarming frequency.
The average number of rounds today is...five...before the client signs off.
Scary, yes. But today Henry Gomez and I talk about the immediate problem: how to recover, regroup and come back with your best thinking.
The task requires leadership from both the brief writer/stragetist and the creative director.
Howard and Henry break down the challenge from both perspectives.
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