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221: Light Round 2: Insight vs SMP

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Manage episode 485402979 series 3436930
Content provided by Creative Brief Workshops LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Creative Brief Workshops LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Part Two of The Brief Bros.'s Lightning Round, inspired by my buddy Giles Edwards, who puts his podcast guests through a series of five or six quick-answer questions.

So we ask, Which is more important on a brief, the insight or the SMP?

Henry Gomez tackles Insight, and I give you my best thinking on the Single-Minded Proposition.

Now don't be fooled into thinking one part of the brief is actually more important than the other. Both play their roles.

Thanks to Giles's inspiration, Henry and I use the Lightning Round scenario to make our case for each question.

Why? To help brief writers think clearer and clearly when they write their next brief.

It's a fun concept and we'll be back with more Lightning Rounds. So enjoy this one.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 485402979 series 3436930
Content provided by Creative Brief Workshops LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Creative Brief Workshops LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Part Two of The Brief Bros.'s Lightning Round, inspired by my buddy Giles Edwards, who puts his podcast guests through a series of five or six quick-answer questions.

So we ask, Which is more important on a brief, the insight or the SMP?

Henry Gomez tackles Insight, and I give you my best thinking on the Single-Minded Proposition.

Now don't be fooled into thinking one part of the brief is actually more important than the other. Both play their roles.

Thanks to Giles's inspiration, Henry and I use the Lightning Round scenario to make our case for each question.

Why? To help brief writers think clearer and clearly when they write their next brief.

It's a fun concept and we'll be back with more Lightning Rounds. So enjoy this one.

  continue reading

100 episodes

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