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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX


1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
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Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end customer using them. Today we’re diving into designing for the future of experiences with AJ Joplin, Senior Analyst at Forrester. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 " Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Can Iran return to the negotiating table? And what can it offer if it does?
Manage episode 489239460 series 60045
Content provided by Winkontent Ltd. 759286. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Winkontent Ltd. 759286 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Donald Trump leaves the G7 as Iran signals that it’s willing to talk. We speak to a mediator in Zürich about Iran’s bargaining power after five days of Israeli strikes.
See omnystudio.com/listener for privacy information.
1643 episodes
Manage episode 489239460 series 60045
Content provided by Winkontent Ltd. 759286. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Winkontent Ltd. 759286 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Donald Trump leaves the G7 as Iran signals that it’s willing to talk. We speak to a mediator in Zürich about Iran’s bargaining power after five days of Israeli strikes.
See omnystudio.com/listener for privacy information.
1643 episodes
All episodes
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The Briefing


1 Trump’s letter to Canada threatening a 35 per cent tariff rate 38:13
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Another day, another letter from the Trump administration spelling out tariff rates and sending markets into confusion. See omnystudio.com/listener for privacy information.
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The Briefing


1 Ukraine suffers another record barrage of Russian drone-and-missile strikes overnight 31:27
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The fourth annual Ukraine Recovery Conference is under way in Rome during record drone-and-missile strikes from Russia in Kyiv. See omnystudio.com/listener for privacy information.
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The Briefing


1 How recent IDF deaths are fuelling the debate in Israel to end the war 29:48
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Hamas says more captures are coming after five Israeli soldiers are killed in Gaza, threatening the coalition in Israel. See omnystudio.com/listener for privacy information.
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The Briefing


1 Netanyahu, Trump and Israel Katz plan for the relocation of Palestinians 36:03
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What would a “humanitarian city” in southern Gaza look like? And could it become permanent? We explore the plans of Israel’s defence minister and consider whether Netanyahu and Trump will back the move. See omnystudio.com/listener for privacy information.
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The Briefing


1 Brics summit: genocide accusations, tariff threats and absentee leaders 32:02
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We discuss the latest from the Brics summit in Rio de Janeiro as Donald Trump threatens tariffs on the bloc due to “anti-American policies”. Then: a Swedish church or a Russian spy enclave? See omnystudio.com/listener for privacy information.
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The Briefing


1 Russia hammers Kyiv with largest drone attack and France’s travel chaos continues 31:55
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Russian attacks on Ukraine’s capital continue as Trump labels his call with Putin “disappointing”. Plus: the chaos of French travel disruption continues. And: Monocle’s Nic Monisse tells you how design can enhance your summer. See omnystudio.com/listener for privacy information.
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The Briefing


1 What’s happening inside Iran as the US assesses its effect on the country’s nuclear programme? 39:09
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As the US assesses its effect on Iran’s nuclear programme, we ask if things are settling down with a look inside the country. See omnystudio.com/listener for privacy information.
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The Briefing


1 A 60-day ceasefire between Israel and Hamas, Vietnam halves its cities and France’s smoking ban 38:21
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Israel agrees to a 60-day ceasefire in Gaza – but will Hamas? Vietnam halves its cities, France bans smoking at the beach, Monocle’s Tyler Brûlé on our Quality of Life Survey and Brazil’s singing ambassador. See omnystudio.com/listener for privacy information.
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The Briefing


1 Thailand’s Prime Minister suspended over leaked phone call 36:32
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As the political turmoil in Thailand continues to worsen, Monocle’s Asia editor, James Chambers, gives us the view from Bangkok. See omnystudio.com/listener for privacy information.
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The Briefing


1 Canada caves to Trump, dropping tech tax to resume trade talks with US 32:22
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Canada scrapped its digital tax on US tech giants hours before launch. Ottawa calls it strategic but many see a concession to Trump. Is Carney entering critical trade negotiations on the back foot? See omnystudio.com/listener for privacy information.
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The Briefing


1 Live from Paris: Why Iran is clamping down on its own people 32:55
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The latest from Iran as the state embarks on a wave of arrests and executions of suspected Israeli spies. See omnystudio.com/listener for privacy information.
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The Briefing


1 Live from Paris: Accounting for the missing people of Ukraine 49:57
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How the fates of 40,000 missing people in Ukraine remain unknown. See omnystudio.com/listener for privacy information.
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The Briefing


1 Live from Paris: Tensions rise as Trump descends on Nato Summit 42:21
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Donald Trump’s words to Nato might seem friendly enough but there are doubts about the future of US commitment. See omnystudio.com/listener for privacy information.
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The Briefing


1 Live from Paris: Israel orders strikes on Tehran while Iran denies breaking truce 41:22
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Israel accuses Iran of violating the ceasefire as hostilities begin once again. See omnystudio.com/listener for privacy information.
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The Briefing


1 Live from Paris: Europe reacts to US strikes on Iran 42:18
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Live from 16 Rue Bachaumont in Paris, Emma Nelson and guests assess Europe’s response to US strikes on Iran. See omnystudio.com/listener for privacy information.
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