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#034 The Importance of Social Proof in the Wedding Industry: Meghan Ely's Guide to Public Relations
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Unlocking Wedding Industry Secrets with PR Expert Megan Ely
In this special episode of the Bright Growth Podcast, host Melissa welcomes Meghan Ely, a wedding industry PR veteran with over 15 years of experience. They discuss the significance of social proof, the importance of continually improving one's craft, and the various ways wedding professionals can stand out in a saturated market. Megan shares valuable insights on leveraging podcasts, writing, and other media to showcase expertise.
She also delves into her OFD Collective, a platform designed to help wedding professionals get published. Their conversation is packed with practical advice for anyone looking to elevate their presence in the wedding industry.
00:00 Welcome to the Bright Growth Podcast
00:08 Introducing Megan Ely: Wedding PR Expert
00:52 Reconnecting Over Two Bright Lights
01:57 Megan Ely's Journey into Wedding PR
08:52 The Importance of Social Proof in the Wedding Industry
15:49 Strategies for Getting Published and Standing Out
21:27 Starting Out in the Wedding Industry
22:43 Showcasing Your Expertise
23:34 The Importance of Social Proof
27:07 Lifelong Learning and Innovation
31:42 Client and Vendor Relationships
33:24 The OFD Collective
39:38 Final Tips and Contact Information
Mentions:
Meghan Ely, OFD Consulting
Manda Weaver, Photographer, Flat Lay Specialist
Alan Berg, Wedding Consultant
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