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Evoking Emotion with Your Brand: The Coke vs. Pepsi Effect
Manage episode 493708911 series 3650817
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What role do emotions really play in branding?
In this episode of The Brilliant Brand Podcast, we're diving into the power of emotional resonance—how it influences buyer behavior, drives loyalty, and can even override logic (just ask Coke and Pepsi).
You’ll learn:
🧠 The surprising science behind Coke’s dominance over Pepsi
🔥 Why emotional branding often beats logical selling
💡 4 practical ways to weave emotion into your branding
🎯 How to pick a core emotion that makes your brand unforgettable
Plus, I’ll share a quick story that reminded me why the work we do as business owners matters…sometimes in ways we don’t expect.
By the end of this episode, you’ll have simple tools to make your brand feel more memorable, magnetic, and emotionally compelling.
👇🏽 Tune in now:
🛠 Resources & Mentions:
- How Customers Think by Gerald Zaltman
- Episode 5 – Customer Interviews: freshsparks.com/5
- Episode 6 – Magnetic Brands: freshsparks.com/6
Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.
Stay Brilliant. ⚡
🔥 Ready to Build Your Brand?
Schedule a discovery call: freshsparks.com/contact
📖 The Ultimate Guide to Building Your Brand (FREE)
Get it here: feshsparks.com/guide
💬 Let’s Connect:
- LinkedIn: Sonia Chopra
- Instagram: @freshsparks
- Learn more: freshsparks.com
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