667. Hormozi Book Launch, Still Crankin’

The Bryson Every Day Project

Recorded on: Sunday, August 16, 2025, 11:28 PM

Episode Summary by AI

I drove home after date night reflecting on Alex Hormozi’s Money Models live book launch, which was inspiring, historic, and gave me perspective on time versus money and scaling business through recurring high ticket models. I admired Hormozi’s authenticity and marketing mastery, considered restructuring my own offers into bundles at different price points, and documented the experience. The day also included working on Dawson’s stuff, building in Notion, meeting Lexi’s friends, and enjoying the Tesla on the freeway.

Notable Quotes From This Episode, by AI

• "We pay for the things we pay for things with time or money and we use the currency that we value least."
• "Either way, you're going to pay for it because you need tickets to the next level. So wouldn't you want to pay for it now?"
• "I just get in my head, I'm like, I'm going to build this whole thing out. I'm going to sell it to 10 people, and then I'm going to realize that there's already a software that does this and I'm fucked."

Funny, Out of Context Quotes, by AI

• "There's a guy driving a motorcycle around the front of the Capitol building with a flag that says, fuck Trump on the back."
• "Not one cop, not one local authority was notified of my absolute lawbreak right there."
• "Do I turn left stop here on red 55. We're going this way and we'll see what happens. OK correct let's let's floor. Here we go yeah baby."

My Thoughts & Feelings for Today - Summarized by AI

I felt grateful to witness Hormozi’s launch and inspired by how he proves everything through example. It sparked ideas on restructuring my own offers and charging properly for the value I bring. At the same time, I wrestled with doubts about competing software but left motivated knowing there’s plenty of niche opportunity. I enjoyed date night, met new people, and ended the night energized by the Tesla drive, reflecting on how much I’m learning and evolving.

What I Did Today - Summarized by AI

Worked on Dawson’s stuff, attended Hormozi’s Money Models live launch, took notes and reflected on time versus money, brainstormed new pricing structures, worked in Notion, went to date night in Salt Lake with Lexi, met her friend and husband, played games, drove Tesla home.

Business Revenue Tracker (Since 12/20/24)

Income Today: +$540

Total Income: $19,882